What did Elly before?
Elly competed for almost 20 years as a world class athlete (runner) in competitions all over the world. She competed in the Olympic Games of Los Angeles (’84) and Seoul (’88) as well as in several World and European Championships.
She held the world record 3000m indoor 12 years (1989-2001), was 2 times World Champion and 3 times European Champion and holder of more than 70 Dutch titles. See with this link on Dutch TV Elly running her World Record and becoming World Champion in Budapest 1989. Since 1980 she went for warm weather training to Portugal several times each year. During those stages she fell in love with the people and areas in Portugal and decided after ending her running career to start her own business.